- Category: CRM - Social CRM
- Published on 11 January 2017
- Written by Editor
- Hits: 198
NEW YORK, Jan. 10, 2017 - Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today launched its Neural Chat Assistant solution that reimagines contact center operations with an artificial intelligence (AI) virtual advisor that dramatically improves the customer experience,
and helps companies disrupt their market to gain competitive advantage. Neural Chat Assistant is the first of several planned solutions built on Genpact's Neural Intelligence PlatformSM which combines the best of human experience with machine intelligence.
Most contact centers do not realize their full potential to improve customer experience. While chat is one of the fastest growing communication channels around the world—and the predominant one for millennials—most companies have yet to deploy advanced chat-based contact center solutions that decrease problem resolution times from minutes to seconds, reduce escalations, predict and answer next questions to avoid follow up inquiries, and drive consistency and compliance in processes. Many contact centers also are highly dependent on an agent's skills and training, and the slightest deficiencies in knowledge or process can result in poor customer experiences, causing losses in revenue and brand reputation.
To optimize contact center operations, companies need to speed agents' response times to customer queries correctly, enable real-time analysis of customer sentiment, and integrate operations that identify opportunities to cross-sell products and services. Neural Chat Assistant enables these benefits by combining leading-edge technologies such as cognitive computing, natural language processing, natural language generation, machine learning, and other AI tools, with Genpact's deep domain and industry expertise to drive intelligent chat operations with algorithms and analytics that can sense, act, and learn over time.
Genpact expects that its solution increases the human agent's productivity by 100 percent and reduces response times by approximately 50 percent, based on results from current engagements. Neural Chat Assistant leverages Genpact's experience managing one of the world's largest learning data sets for business operations processing and running numerous contact centers for large multinational companies. This expertise translates into valuable insights which power AI technology that can predictably deliver accurate results.
Neural Chat Assistant quickly interprets the customer's chat query, and provides specific responses that can automatically reply to most customer queries. It also learns from agents' and customers' interactions, and delivers more accurate answers based on prior selections. The solution can identify whether or not customers are pleased with a certain response based on their typed replies, and if sensing satisfaction, can recommend that an agent offer a new product.
"Neural Chat Assistant turns contact centers into profit centers—bringing together our unique domain knowledge with advanced AI technologies to improve customer experience and gain a competitive advantage, while also lowering costs," said Sanjay Srivastava, senior vice president and chief digital officer, Genpact. "We believe the future of work will be the best of human knowledge supplemented by machine intelligence, and our solution delivers exactly this for the chat channel in contact centers."
Neural Chat Assistant is part of Genpact's Neural Intelligence Platform, an AI-based platform built on more than a decade of research and development in high performance business processing practices. This platform leverages Genpact's unique Lean DigitalSM approach which combines process-centric technologies, design thinking, and deep domain expertise to reimagine end-to-end operations to achieve measurable impact in driving revenue and profit growth, business agility, and superior customer experiences.